John Davey, organiser of the brilliant Flash on the Beach, asked everybody to purchase a pair of the rather cool flip-flops and take an interesting picture with them. The winner gets a free ticket to next year! Well after 2 days of walking the Brighton streets – my poor feet ached real bad. I popped into a shoe shop to get some in-soul comfort, where I clocked the row of trendy flip flops. Seemed to good an opportunity not to ask the friendly shop assis if I could place the #FOTB flip-flop in place of a trendy Superdry number… Well it hit the spot because it was picked with a few others as a winner. Result! #FOTBTWENTYTEN here I come.